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Why Small Businesses Choose A Lender: What The Data Shows

Why Small Businesses Choose A Lender: What The Data Shows

by Admin | Aug 27, 2026 | Becoming Bankable, Credit Readiness, SMB Leadership

An existing relationship is the single biggest reason small businesses choose a lender, cited by 48% of applicants in Federal Reserve survey data weighted across banks, credit unions, online lenders, finance companies, and CDFIs. Speed of decision and the odds of...

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