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How Working with an Inbound Marketing Firm Can Improve Your ROI

Organizational leaders should always be looking for ways to improve ROI while building trust, commitment, and loyalty from their consumers.  Having gotten to the top in the company, you certainly have business savvy, but maybe it's time to take things to the next level.  There are some inbound marketing strategies that can help you develop…
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Six Key Challenges Facing Family Businesses

Family businesses are the quiet success story of the American economy. According to a 2014 Forbes articles entitled, “The Biggest Myth About Family Businesses”, approximately 35 percent of Fortune 500 companies are family-controlled and represent the full spectrum of American companies from small business to major corporations.  In addition, family businesses account for 50 percent of U.S. gross domestic product,…
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Reducing the Market’s Size in Order to Identify Your Ideal Customer Segment

The surest way to win business is to identify your target audience and focus your marketing and sales strategies on qualified leads. Unfortunately, a number of companies become overwhelmed with the sheer size of their market. Instead of focusing on a specific market segment, they end up searching aimlessly for customers and or pursue the…
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