In our modern competitive world, it is a good idea to keep track of your competitors. Such activity allows you to take proper measures to keep your business relevant to your market. But what are the best ways to monitor what your competitors are doing? Here are few methods you can use to keep an eye on them.
Purchase an item from your competitor to better understand their customer experience. You can go into a physical store to purchase a product, and assess the seller’s behavior and the general sales process. For online competitors, order an item and examine how you click through the steps, how the product is shipped, and the time taken and how the seller responds to queries. This will give you insights into how your competitor operates and in which areas you may need to improve your service.
Social Media Presence
Most businesses have a social media profile and it can be useful for you to monitor your competitor’s profile. This will provide you with information on how the businesses interact with their customers. Many times businesses share exclusive deals with their followers; this can be a way for you to monitor their marketing strategy.
You can use Google Alerts to track mentions of your competitor around the web. Google’s system allows you to set up an RSS feed or email notifications to track every time your competitor’s business or brand is mentioned online. This can be a good way to find out what people are saying about the competition and help you to develop appropriate strategies. Don’t forget to set up alerts for your own business as well.
Find out how your competitors are doing in their online reviews. Some studies suggest a difference of a single star in a five-star online rating can lead to a 9% change in revenue. Make sure you visit review sites regularly to keep an eye on what customers are saying about both your business and the competition.
Send your competitor’s support service an email inquiry or make a phone call to ask questions about their products or services. Testing their response and knowledge will give your insight into how good their customer service is, and how long they take to respond. This can be a way to benchmark your own customer service against your competitors.
If you want your business to succeed in this increasingly competitive world, it is important that you keep an eye on your competition. Doing so will help you to maintain an advantage over other businesses.