Organizational leaders should always be looking for ways to improve ROI while building trust, commitment, and loyalty from their consumers. Having gotten to the top in the company, you certainly have business savvy, but maybe it's time to take things to the next level. There are some inbound marketing strategies that can help you develop…
Read more3 Ways Online Marketing Uses Your Dollars Better Than Traditional Campaigns
When you're depending on a good conversion rate on your ads, you want to make every dollar count for as much as possible. You pay top dollar to lead people to your business, and it's important to get the most out of your marketing budget.Online marketing accomplishes this much better than traditional print ad campaigns.…
Read moreTop 5 Ways to Monitor Your Business Competition
In our modern competitive world, it is a good idea to keep track of your competitors. Such activity allows you to take proper measures to keep your business relevant to your market. But what are the best ways to monitor what your competitors are doing? Here are few methods you can use to keep an…
Read moreSix Key Challenges Facing Family Businesses
Family businesses are the quiet success story of the American economy. According to a 2014 Forbes articles entitled, “The Biggest Myth About Family Businesses”, approximately 35 percent of Fortune 500 companies are family-controlled and represent the full spectrum of American companies from small business to major corporations. In addition, family businesses account for 50 percent of U.S. gross domestic product,…
Read moreReducing the Market’s Size in Order to Identify Your Ideal Customer Segment
The surest way to win business is to identify your target audience and focus your marketing and sales strategies on qualified leads. Unfortunately, a number of companies become overwhelmed with the sheer size of their market. Instead of focusing on a specific market segment, they end up searching aimlessly for customers and or pursue the…
Read moreFuture-Proof Your Business: Why SMBs Need to Revisit Strategic Planning
No one can predict the future. If you run a small or medium sized business (SMB), do you really know what your business will look like in five years' time? What are your long term objectives and how will you reach your goals?Having a clear strategic plan in place with a focused implementation process is…
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