Kirstine Jean Ortega
Marketing Automation Manager
Kirstine is responsible for the architecture, implementation, and optimization of the firm’s all-in-one marketing and client engagement platform.
She manages end-to-end automation workflows, including funnels, deal pipelines, CRM configuration, contact databases/tagging, calendar and system synchronization, and reporting. Kirstine also oversees the learning management system (LMS), where she builds and maintains courses, manages access, and supports learner workflows.
Her role extends to managing knowledge databases and configuring, training, and maintaining AI-powered chatbots to support client onboarding, engagement, and support. In addition, she manages Strategic Thinktank’s websites and produces on-brand graphics to support programs, campaigns, and digital assets.
Client-facing and systems-driven, Kirstine ensures that marketing, operations, and delivery platforms function cohesively, securely, and at scale.