Strategic Decisions

  • Recessionary times revealed an overreliance on the company‚Äôs core verticals requiring emergency and strategic realignment of verticals for survival.


  • Researched competitive environment, studied market trends using specialized databases and worked with business owner to identify recession proof verticals that would be a long-term fit.


  • ¬†Developed new marketing strategy and marketing plan and initiated implementation of plan including marketing collateral, redesigned website and content.

1 Response

  1. Lola Are' is an impressive marketer with a great deal of experience and insight. Great information. Thank you for sharing.

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