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Inbound Marketing and Lead Generation

  • Ramped up workshop marketing efforts from the original County billboard, business event sections in a couple of online newspapers, brochures circulated to public libraries, chambers of commerce, and other partner organizations to using aggressive online lead generation techniques that fed into a newly created 24/7 online registration portal.

 

  • Aggressive lead generation techniques included engaging current and potential customers by sharing relevant content on appropriate social media channels, getting existing customers and partners to share event information, adding events to more online business event websites from which smaller communities picked up their events, segmenting the email database and reaching out to specific audiences, partner collaborations and reciprocal links.

 

  • Tripled annual number of workshop attendees (from 400 to 1200) within 12 months of assuming role.

1 Response

  1. Very impressive.

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