The surest way to win business is to identify your target audience and focus your marketing and sales strategies on qualified leads. Unfortunately, a number of companies become overwhelmed with the sheer size of their market. Instead of focusing on a specific market segment, they end up searching aimlessly for customers and or pursue the…Read more
Profitability is still the primary goal for most small- to mid-sized businesses (SMBs). Without it, any sized business will struggle to survive in the long run. This is why improving profitability by careful monitoring and planning for the future should be a key strategy for any company. If financial benchmarks and profit margins don't exactly…Read more
The opportunity is often lost by deliberating.— Publilius Syrus
Does your organization have an up to date S.W.O.T. Analysis?