Category Archives: Business

Reducing the Market’s Size in Order to Identify Your Ideal Customer Segment

The surest way to win business is to identify your target audience and focus your marketing and sales strategies on qualified leads. Unfortunately, a number of companies become overwhelmed with the sheer size of their market. Instead of focusing on a specific market segment, they end up searching aimlessly for customers and or pursue the…
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The opportunity is often lost by deliberating.
— Publilius Syrus
Confused man is lost in the forest

Confused man is lost in the forest

Does your organization have an up to date S.W.O.T. Analysis?